Managing a digital asset portfolio is operationally complex, with investors requiring a comprehensive set of capabilities such as custody, trading, investment products, advisory and efficient fiat on-off ramps. In this regard, many CEXes integrate these solutions into a single platform, greatly reducing the technical complexity of owning and managing tokens native to different blockchains. This value proposition is clear when considering the alternative: where investors manage several wallets and directly participate in multiple liquidity pools across different blockchains. While some investors will have the capabilities to do so, the steep learning curve suggests that CEXes will remain the preferred platform for many.
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